Brand Management System

Marketing System

Channel-sharing Up to millions of Egret Card holders who are frequent travelers with Xiamen Airlines; Air-ticket + Hotel packages; and Egret Card Millage redemptions at hotels, all ensure us to have a stable customer base. Customer Loyalty Plan Every participating member will enjoy same VIP benefits and is eligible for the membership incentive plan (point accumulation) at subsidiary hotels. These hotels also hold membership activities with flexible schedules to promote interactions among hotels and members, and, therefore to achieve the sharing of our customer base. Centralized Booking System The booking system at Xiamen Airlines Hotels homepage is a global distribution channel. Also, Xiamen Airlines national hotline 95557 includes hotel reservations, indicating the establishment of a national Tele-booking platform for subsidiary hotels. Advertising Channels We fully utilize the airline and hotel media powers. Resulting from a highly overlapping customer base between airlines and hotels, our airline advertisements are focused, effective, attractive and exclusive with obvious over-lasting effects. Such media include onboard magazines, boarding cards, onboard TVs, flight schedules and the Xiamen Airlines¡¯ periodicals and publications. Furthermore, excellent advertising resources support subsidiary hotels¡¯ brand-building. F&B Strategies Xiamen Airlines hotels have unique culinary recipes in Xiamen, even, in Fujian. The company holds regular and irregular culinary exchanges and training to accelerate F&B developments and innovations at its subsidiary hotels. Besides, competitive promotional activities (eg., promotions for moon cakes, Tzung Tzu and Spring Festival food packages) and cuisine festivals facilitate in both profits and brand-building.

QC System
Based on Quality Management system, QC system is a unified and, to some extend, personalized system with specifications in service standard and visual identification (VI).
Guided by customer needs, Xiamen Airlines Hotel Management System follows PDCA circle in management. Aiming at innovations in marketing concepts, servicing products and facilities, and, managing techniques, we analyze and evaluate our servicing processes by quantitative statistics for continuous learning and improvements.

HR Management System
Xiamen Airlines subsidiary hotels have established HR centers for HR policy, Recruitment and Training and Development. This facilitates the foundation of our competitive advantages in personnel competency and info-tech facilitated human resources models. The HR Center is going to be highly info-tech controlled to perform HR functions such as HR policy-making, Recruitment, and Training & Development. To lawfully promote a harmonious, pragmatic, cooperative, creative and positive HR environment, we attract and maintain talents by competitive compensation plans; regulate manpower by rules and regulations; motivate stuff by performance appraisals; develop personnel competences by training, and, promote a sense of belonging through corporate culture cultivation.

Finance and Purchasing Control System
To support the finance and purchasing management at subsidiary hotels, we have built up a comprehensive financial controlling center that consists of eight main financial systems, namely, Financial Management System, Internal Control System, Budget Management System, Financial Services Management, Cost Control System, Group Cash Flow Management System, Centralized Purchasing System, Info-Tech Financial Management System.